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Articles
"Techno-Terrorism" by James Goulakos, vice president of Internet services (.pdf file; Acrobat required)
If, after reading the following true case studies you find yourself able to relate to these common business woes, then read on and get familiar with what is arguably the most perplexing and debilitating phenomenon occurring in American business today.
"Customer Momentum Preservation: Moving With The Consumer" by Tim Salam, vice president (.pdf file; Acrobat required)
Your customers are always moving. Are you moving with them? We've pulled together customer service and usability concepts under the umbrella of CMP, a concept our very own Tim Salam developed that expresses his beliefs regarding customer retention. The article was featured at AZtechBiz.com and mentioned in a 2001 Davenetics.com newsletter.
"Information Architecture & The Support of Brand Promise" by Tim Salam, vice president (.pdf file; Acrobat required)
Some believe information architects should only be concerned with the structure of hard information. We disagree. This is an early draft of our viewpoint.
Off-Site Resources
Articles
"Tuning Up For The Web" by Esther Schindler (on Software Development Times)
Tim Salam, Essemble VP, and others sound off on performance requirements for web development projects.
"Defining CRM" by Ronnie Marshak, Psgroup.com
Cutting through the hype of this buzzword to find the value.
"Getting Listed: Doing It Right" and "Selecting a Search Engine Optimization (SEO) Agency" by Paul Bruemmer, ClickZ.com
If you don't have Essemble IT Solutions perform search engine optimization (SEO) for you, make sure you read these articles to choose the correct vendor!
More to come, as we add articles rather often... Have a good suggestion? Let us know.
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